The subculture has been critiqued as lacking authenticity, promoting conformity and embodying a particular ethic of consumption that seeks to commodify the idea of rebellion or counterculture. In the United States, it is mostly associated with perceived upper-middle-class white young adults who gentrify urban areas. The subculture is often associated with indie and alternative music. Stereotypical fashion elements include vintage clothes, alternative fashion, or a mixture of different fashions, often including skinny jeans, checked shirts, knit beanies, a full beard or deliberately attention-grabbing moustache, and thick-rimmed or lensless glasses. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy. Fashion is one of the major markers of hipster identity.
The 21st-century hipster is a subculture (sometimes called hipsterism). Ironic moustaches and moustache tattoos were also popular. Ironic (or post-ironic) usage of vintage elements is popular in hipster fashion.
